The Virtual Agency
"Good communication is as stimulating as black coffee, and just as hard to sleep after.”
- Anne Morrow Lindbergh
Marketing & Branding Auditing
- Understanding the current Marketing & Communications Approach
- Evaluating the Brand positioning (and "Health" of the brand)
- Where necessary, auditing various "audiences" to gain clarity and objectivity
- Understanding the category (and competitive communications activity)
- Understanding the company's "Internal Culture"
- Understanding "internal communication" - within the organization
Marketing & Brand Planning
- Developing tailored communications plans, taking into account:
- "The Brand"
- Marketing Plan
- Advertising Awareness
- PR Strategy
- Digital & Online (& Integration)
- Internal Communication
- Any other non-media communication